Rio Run was a 2016 Olympic-inspired marathon presented by Team Ortho. The race was in need of an identity that could be carried over to all tangible items; jerseys, medals, lanyards and bibs. The client wanted a Brazilian heavy design for the night race which was held in St. Paul, MN.
What We Did
The Brazilian flag was the main inspiration for the color choice and elements used for the jersey and other marathon items. A logotype and supporting typefaces were created using a marquee style, representing the night aspect of the race. Silhouettes of runners were used to represent the nations of the world.